In this video, the Hubspot team covers how to create a resource center for your website that will improve visibility, provide useful information for potential customers, and increase the number leads your website generates.
What is a Website Resource Center?
A resource center is a collection of informative articles, guides, and other educational material developed for potential customers. It is developed to address common questions and concerns that customers have before making a purchasing decisions. In effect, your resource center is another sales and lead generation tool for your business.
How does setting up a website resource center improve visibility?
Developing a resource center will increase your websites visibility in search engines as well as provide a compelling reason for people to share you site with friends and colleagues. If your content is valuable to visitors and potential customers a lot of them will share it with their friends. Recommendations and sharing via social media is a very powerful and effective way to cultivate brand loyalty and influence purchasing decisions. Your resource center will also improve your website’s search engine ranking, increase traffic and help you rank for additional keyword phrases.
How Educating Customers Increases Sales
Resource centers are a great inbound and content marketing strategy to increase sales. By providing visitors with free resources they will be more likely to become customers of your brand. It also provides them with valuable educating material for free that answers importance questions or problems. Educating visitors via your resource center eliminates barriers that prevent people from making a purchasing decision and becoming a customer.
Learn More About Inbound and Content Marketing
Want to learn more about creating resource centers, inbound and content marketing? Here are a few blog posts, guides and tips from experts that we recommend.