In this video interview, you will learn how to use deep discounts to increase eBook sales from Allen Noren on increasing ebook sales, O’Reilly’s VP of Online and Digital Initiatives. You will gain valuable insight into the impact of regular deep discounts on consumer sentiment, brand loyalty, social media activity and eBook sales.
Here are a few of the benefits of regular deep discounts on eBooks:
It gets the conversation going and gives people a reason to share your eBook via social media. Providing a deep discount gives people a compelling reason to share or recommend your eBook via social media. The value of recommendations on social media sites is huge. It is one of the most influential factors in purchasing decisions and brand loyalty among people who regularly visit sites like Facebook, Twitter and LinkedIn.
Unlike the temporary nature of the deep discount on your eBook, the improvement in your search engine ranking is permanent. Sharing blog posts and webpages on social media helps to improve search engine ranking. Simply publish your deep discount, making sure to link to your eBook sales page. This will improve the search engine ranking of your eBooks while directing people to where they can make a purchase. Regularly sharing deep discount also gives people a compelling reason to join connect with you via social media or signup for your newsletter.
Big discounts and great deals improve consumer sentiment and strengthen brand loyalty. With a deep discounting strategy you are not counting on making money from the discounted eBooks you sell. You are counting on developing a better relationship with consumers with the hope that it leads to additional eBook sales in the future. Deep discounts can also improve the sentiment about your brand on social media. Even a small improvement in sentiment will go a long way to strengthen brand loyalty and increase the number of positive product recommendations your eBook receives.
Customer lifetime value is increased. By strengthening your relationship with customers they will be much more likely to buy additional eBooks. As a result, the total lifetime value of your average customer will increase considerably. Deep discounts can be hard to swallow, especially when your margins disappear, just remember it is not about one eBook sale, it is about building a relationship that leads to customers buying your eBooks more frequently.
Customers will make a habit of checking your deeply discounted eBook. Consistently offer a deeply discounted eBook at a regular interval to get customers the habit of checking your deals every week. If a customer knows that you always announce your deals on Monday, they are going to make a habit of checking your site at the beginning of every week. Ultimately, you want to become a regular part of a customer’s daily or weekly web routine.
Improved eBook Sales
How often do you offer a deep discount on your eBooks? Tried daily, weekly or monthly discount deals?