The content that you put on your Facebook business page is more important than you think. A properly run Facebook page will bring in new business, generate leads and boost your bottom line. An improperly run Facebook page can make your company look unprofessional and turn away potential customers.
Here are a few tips for marketing your business on Facebook:
Content is King
The most important thing to consider when putting together a content plan for a Facebook business page is the image that you want projected. Take into consideration what your brand stands for and how they can connect with your mission. Come up with the key concepts that convey the image you want to project, then find a way to incorporate them into your content plan.
Facebook can connect your business with thousands of potential customers. There is absolutely nothing wrong with asking them to sign up for your newsletter. Offer them something, like a special discount or an entry into a contest to increase signup rates.
Find something hilarious, thought provoking or important and post this content to your Facebook business page. If your customers and fans find the content worthwhile, they will often leave a comment and may even share it with their friends.
Use the Facebook Questions feature or create a poll on your Facebook business page. This is a great way to promote conversation and conduct free market research. Learn about your customer and fans and you’ll be able to engage them more effectively.
Promote your Twitter and LinkedIn accounts to your Facebook fans. Make sure to include links in your other accounts to your Facebook business page.
Be prepared to have your customers complain about your products or services directly on your Facebook business page. Rather than try to delete the comments, engage customers in a discussion to come up with a solution. This demonstrates the quality of your customer service and will elevate the reputation of your business.
Running a Facebook business page takes time and energy but as long as you make sure to promote conversation, and engage customers your company’s influence should improve drastically.