How To

Your news story’s lede is its first sentence (or paragraph), which succinctly tells readers what your story is about while piquing their interest enough to get them to read further into the story. As traditional news stories are written in the inverted pyramid format, you’ll want to cover all of the major points of the event on which you are reporting right off the bat. With … [Read more...] about Lede Writing for the Citizen Journalist

Multiple independent authors have self-published popular eBooks that have gone on to sell more than a million copies. Two of the most commonly referenced examples are Amanda Hocking and John Locke, who sold over a million copies of their eBooks using Amazon’s Kindle Direct Publishing program. According to recent reports, eBooks made up 27% of all book sales in January 2012, … [Read more...] about 6 Tips for Writing Popular eBooks that Sell

Make your content as compelling and valuable as possible by following these ten simple steps when writing a new blog post or article. These tips will help to both increase the time visitors spend on your website, improve engagement and search engine ranking. Break up Paragraphs Most people on the web don’t read, they skim for a couple seconds. If they don’t see something that … [Read more...] about 10 Tips to Improve Your Web Content

From the dawn of civilization, stories have captivated our imagination and shaped the course of our history. With the rise of the social media age, storytelling has become even more powerful. In the words of the famous Greek philosopher Plato, “Those who tell the stories rule society.” With the release of Facebook Timeline, telling a compelling story to build your brand and … [Read more...] about 3 Facebook Timeline Storytelling Tips to Build Your Brand