How To

Learn how to create high-conversion landing pages to fuel the successful launch of your startup. Startup Landing Pages Landing pages are a key component of any startup launch strategy. A landing page one of your most effective tools for testing your messaging and measuring the response of potential customers. Writing great copy for your landing page will take time and … [Read more...] about How to Create High Conversion Landing Pages for Your Startup’s Launch

Build momentum for the launch of your startup by learning the basics of content marketing. Content Marketing for Startups The basic concept behind content marketing is that by producing original, relevant and high quality content, and distributing it to potential and current customers, you will be able to influence their purchasing decisions and improve brand loyalty. The one … [Read more...] about The Basics of Content Marketing for Launching a Startup

Learn how to select keywords that will deliver results, valuable traffic and top search rankings. Keywords Selection Focusing on keywords that are not incredibly competitive but provide a regular supply of search engine traffic is key to successful content marketing. Make sure to take the time to research keywords.  If you do a good job selecting keywords for your content … [Read more...] about Select the Right Keywords: Keyword Research, Competitive Analysis and Relevance

Learn how to build a presence on  social media that will help you successfully launch your startup and get lots of customers. Startup Social Media Strategy Your network on social media sites like Facebook, Twitter and LinkedIn is probably one of the fastest ways to build interest in your startup and get the word out. Having a strong social media presence eliminates your … [Read more...] about The Basics of Social Media for Launching a Startup

This is part 2 of a three-part series by managing editor Dave Kempa on the five integral factors to any social media movement. Note that any movement listed or described in this series is done so in the spirit of examination. No description or analysis should be interpreted as endorsement. This series is intended as a tool for anyone looking to raise awareness and bring his or … [Read more...] about Your Social Media Revolution — Part 2