Learn how to build a presence on social media that will help you successfully launch your startup and get lots of customers.
Startup Social Media Strategy
Your network on social media sites like Facebook, Twitter and LinkedIn is probably one of the fastest ways to build interest in your startup and get the word out. Having a strong social media presence eliminates your dependence on search engine traffic, which takes time and a lot of work, as well as money on ads.
A social media profile is very similar in nature to your landing page. It can provide you with valuable insight into the effectiveness of your message and branding. Just keep an eye on the average number of people who join your network as you optimize your profiles for peak performance.
Basics of Social Media
Once your basic profile is set up, with a compelling message and a couple nice graphics, it is time to start building your network.
In the early stages of your startup, you probably don’t have much original content to share. Instead of focusing your energy on writing blog posts, try to share great content written by other people.
A core concept in social media marketing is to provide value for potential fans, friends and followers irrespective of their interest in buying the product or service your startup is developing.
Create value for any potential fan, friend or follower who is in your industry by helping them discover great information.
Spend a few minutes each morning browsing industry blogs and news sites to check out what experts in the field are discussing.
By sharing valuable information, you are providing a compelling reason for people to join your network while also establishing your startup as an authority.
One of the easiest ways to jumpstart the growth of your network on social media is to follow, friend or like people who could be potential customers. If you do a good job targeting the right audience, a decent percentage of those people will join your network.
If you take a few minutes each day to share new and valuable information, as well as spend a little time going after potential customers, you will be able to quickly grow the size of your social media network.