As social media sites become an increasingly ubiquitous part of our daily lives, we can’t help but be influenced by the content we see and what our social circles are talking about. Some apparel brands such as Nike, Adidas and Puma have caught on early to social media, while others are just starting to adjust to the meteoric shift of mainstream marketing to sites like Facebook.
The importance of this shift is highlighted by the rapidly increasing adoption and daily use of sites like Facebook. Growth in the use of social media is not isolated to a small segment. It has spread across almost all demographics of sports apparel consumers.
If a brand is unable to adjust to changes in consumer behaviors, the importance of engagement and how to tell its story in the 21st century, then it may be approaching the final chapter of its story.
Even though many brands in sports apparel are late to the game, the release of Facebook Timeline is a partial reset of the overall ecosystem for brands on Facebook.
Timeline enables brands to share their histories — to tell their stories in compelling and engaging ways. In effect, brands have been given a powerful new tool that they can use to re-curate the very essence of who they are, where they came from and what their brand is all about.
14 Sports Apparel Brands by Number of Likes
When ranking these 14 sports apparel brands by likes, we couldn’t help but wonder why some of these brands have so few likes when they are such prominent market leaders. Companies such as Nike, Adidas and Puma — who have 7-8 million likes on Facebook — have the capacity to reach tens to hundreds of millions of people with each update to their Facebook pages.
- Nike – 8.83 million
- Adidas – 7.31 million
- Puma – 7.18 million
- The North Face -2.14 million
- Under Armour – 1.54 million
- Reebok – 1.04 million
- Champion – 665 thousand
- Lululemon Athletica – 590 thousand
- K-Swiss 230 thousand
- Everlast – 130 thousand
- Brooks Running – 115 thousand
- Speedo – 114 thousand
- Outdoor Research – 23 thousand
- Russell Athletic – 5.48 thousand
Looking at these 14 sports apparel brands, can you tell us which Facebook Timeline design you like best?
Visit Reebok Facebook Page
Visit Nike Facebook Page
Visit Adidas Facebook Page
Visit Puma Facebook Page
Visit K-Swiss Facebook Page
The North Face
Visit North Face Facebook Page
Visit Speedo Facebook Page
Visit Everlast Facebook Page
Visit Champion Facebook Page
For more Facebook brand comparisons, tutorials, guides and tips, check out our Facebook Timeline Ideas page.