Choosing the wrong social media platform for your business can decrease your return on investment in social media, and give your competitors an advantage.
Looking at the number of unique visitors to the top 12 social media platforms, highlighted in this infographic by eThority, you can get basic insights into where to focus your energy and social media budget in 2012.
Top 5 Social Media Sites of 212 (by unique visitors)
- Facebook – 95 million
- YouTube – 88 million
- Wikipedia – 41 million
- BlogSpot – 34 million
- Twitter – 17 million
Breakdown of Social Media Activity
Another important metric to help guide your social media strategy is the breakdown of traffic by categories to social media platforms.
The infographic reports that social networks receive 36% of unique visitors, video sites 27%, blogging platforms 15%, wikis 11%, micro-blogging sites five percent and other types of social media platforms six percent.
Infographic courtesy of eThority.