The content that you put on your Facebook business page is more important than you think. A properly run Facebook page will bring in new business, generate leads and boost your bottom line. An improperly run Facebook page can make your company look unprofessional and turn away potential customers. Here are a few tips for marketing your business on Facebook:... Read More
LinkedIn, the world’s largest professional networking site and a valuable component of any businesses marketing strategy. By mastering LinkedIn’s most valuable marketing feature, LinkedIn Groups, you can build valuable connections to help propel the growth of your business. If you have not mastered the art of marketing on LinkedIn Groups the following strategies should give you a good framework for... Read More
Advertising on Facebook is one of the most cost effective ways to reach potential customers. The main challenge in decreasing the costs associated with Facebook ads is creating ads that have a high click-through rate (CTR) and achieve a high click to Like ratio. The higher the click-through rate of your ad, the lower the price Facebook charges you for... Read More
While promoting your business on Twitter may sound easy, there’s more to it than simply Following people and hoping that they’ll Follow you back in return. Basics of Increasing Twitter Followers: Branding Choosing a Twitter username that is representative of your brand is really important. This not only clearly communicates who you are, it is often the first thing that... Read More