This infographic by UBERVU provides interesting statistics on the state of social media and companies in 2011. Let’s go over some of the more compelling and interesting statistics shared from this infographic.
Top 10 Brands on Facebook
As the largest social network in the world, Facebook sees over 1 million posts with new content every day. These large volumes of new content, paired with Facebook’s massive user base, make it a very powerful social media site for companies to leverage.
Here are the top 10 brands on Facebook in 2011 according to the data from the infographic.
- Coca Cola
- Red Bull
- Converse All-Star
Twitter and Purchasing Decisions
What stands out here is the extent of interaction companies have with social media users and the impact information on social media sites like Twitter has on purchasing decisions. The infographic shares that 2 in 3 social media users are influenced by information on Twitter when making purchasing decisions. With over 30% of Twitter users making over $100k per year, it is no wonder that 75% of companies have adopted Twitter as a marketing channel. This is also reflected in how companies are measuring their social media successes or failures. The number of followers on Twitter is reported as being one of the top 3 metrics used by companies.
Conversations and Monitoring
With 42% of brands having conversations with customers using social media and 36% of social media users posting information about brands, the need for companies to be able to quickly discover and participate with customers is clear. This new reality is reflected in the rapid adoption of social media monitoring solutions, with a projected 83% of companies on the path to implementing a monitoring solution.
Infographic courtesy of UBERVU.