As newspapers adjust to the industry’s changing landscape, they are betting big on digital advertising revenue to survive. Here are some valuable insights from the below infographic on newspapers and ad revenue from 2010 to 2011. Newspapers Betting Big on Ads Circulation and revenue from classified ads continue their downward trends. Newspapers are looking to combat this by … [Read more...] about Infographic — How Newspapers Hope to Survive
6 Short but Sweet Social Media Quotes
Every once in a while you see a quote that is short, to the point and carries so much meaning that you just can’t help but describe it as sweet. Here are 6 social media quotes from marketing experts providing valuable insights and perspective for all skill levels. “Focus on how to be social, not on how to do social.” – Jay Baer It is easy to get caught up reviewing reports … [Read more...] about 6 Short but Sweet Social Media Quotes
Foursquare’s Growth Examined in Infographic
Foursquare was one of the first location-based social networking apps to really catch on with users. Founded by Dennis Crowley and Naveen Selvadurai in March 29, Foursquare’s user-base has risen in just a few short years from a few thousand users to 2 million users, as of April 212. Let’s take a look at the infographic below for insights on some of the more interesting metrics … [Read more...] about Foursquare’s Growth Examined in Infographic
Impact of Social Media on Television Shows Explained in Infographic
Social media has changed how people watch television. In an effort to adjust to these changes, TV networks are spending more time and money on social media, using strategies that range from organizing online viewing parties to creating Facebook apps. The below infographic does a good job shedding light on just how big an impact social media has had on television over the last … [Read more...] about Impact of Social Media on Television Shows Explained in Infographic
Headline Keywords used by Leading News Organizations
Headlines have a huge impact on click-through rates and sharing. In order to gain insight into the types of headlines leading news organizations are using, let’s take a look at a series of heat-maps created using the headlines from leading outlets collected between October 21 and January 211. A few things worth noting: CNN uses headline keywords related to financials and … [Read more...] about Headline Keywords used by Leading News Organizations