For years, industry analysts and investors have been raising concerns over the dependence of Google’s business model on ad revenue. With the widespread growth of social media and changes in the way people use the web, new questions are being raised about Google’s dependence on ad revenue and if it will turn out to be the company’s Achilles heel. The Source of Doubt Google’s … [Read more...] about Advertising – Google’s Achilles Heel
Great Product Recommendations Increase Sales
In 2012, e-commerce sales are projected to reach $226 billion, a 12 percent increase from 2011, according to Forrester Research. Make sure you have the right product recommendations, because it will make a big impact on your overall sales. Each and every one of the top 5 online retailers uses product recommendations. Just take Amazon as an example; the majority their pages have … [Read more...] about Great Product Recommendations Increase Sales
Social Media As The New Journalism
Did you know that almost 5 percent of people get their news online at least three times per week, or that over half of the population has heard about breaking news through social media? Ask yourself how you found out about the Kony2012 phenomenon, or about celebrity news like Maggie Gyllenhaal’s pregnancy? How do you get your information on local events? Where do you go to … [Read more...] about Social Media As The New Journalism
Check Social Media Engagement for Free with Topsy
If you’d like to really understand what type of content is popular among your audience, take a few minutes to check your social media engagement each week. You will get valuable insight into the types of content and topics that are most popular with your readers, as well as the headlines that work best. What is Topsy? With Topsy.com, you can easily check on social engagement … [Read more...] about Check Social Media Engagement for Free with Topsy
Four Quick Tips for Search Engine-Friendly Links
Here are four quick tips to help make your links a little more search engine-friendly: 1. Keyword-Rich Anchor Text When linking, use keyword-rich anchor text. It is widely accepted that using keyword-rich anchor text for links improves search engine ranking. It also helps visitors understand what to expect from a link in one of your articles or pages, helping to increase the … [Read more...] about Four Quick Tips for Search Engine-Friendly Links