Social media is constantly evolving and changing. As a result, understanding and measuring the return-on-investment (ROI) from social media marketing is a challenge. Despite the challenges inherent to understanding and measuring the ROI of social media, 97 percent of companies believe social media marketing benefits their business, according to this infographic … [Read more...] about Infographic on ROI of Social Media Marketing
Bringing Sexy Back – 14 Facebook Timeline Designs of Lingerie Brands
The lingerie industry looks like it is back. After the lingerie business saw negative growth during the height of the recession, 212 lingerie sales are projected to reach $29.23 billion as a result of growth in emerging markets. Brands that effectively use their Facebook page and Timeline design will have a big advantage in many emerging markets. To better understand which … [Read more...] about Bringing Sexy Back – 14 Facebook Timeline Designs of Lingerie Brands
Microsoft’s Investment in Nook – What it Means for eBooks, eBook Readers and Publishers
Barnes and Noble’s spin-off of the Nook and its college education business into a newly formed subsidiary, and Microsoft’s $3 million investment for 17.6% of the newly-formed subsidiary Newco announced April 3th, 212 as part of a strategic partnership between Microsoft and B & N, has the potential to not only disrupt the eBook industry but also to … [Read more...] about Microsoft’s Investment in Nook – What it Means for eBooks, eBook Readers and Publishers
Most Shared Headline Keywords of Top Tech Magazines
Let’s take a look at the heatmaps below to find out which headline keywords get the most Facebook likes and shares. The heatmaps in this article feature the top headline keywords for some of the technology industry’s top magazines, including Wired, Mashable, TechCrunch, Engadget, Venture Beat and All Things D. If you have a blog covering technology or startups, these heatmaps … [Read more...] about Most Shared Headline Keywords of Top Tech Magazines
The Rise of WordPress – An Open-Source Success Story
With a humble beginning dating back to its May 27th, 23 release as a fork of B2/Cafelog, WordPress has risen to become the most popular content management system (CMS) on the Internet. During their 211 “State of the Word” address, WordPress reported that 14.7% of the top one million websites in the world used their content management system. They also reported that 22 out of … [Read more...] about The Rise of WordPress – An Open-Source Success Story