Master these five link bait strategies to get more backlinks for your website, and sit back and watch as the links roll-in. Breaking News Breaking a news story related to your industry or market makes for a great link bait strategy. This can be harder than it sounds, often requiring late nights and diligent research. If you do get the scoop before everyone else, choose your … [Read more...] about 5 Link Bait Strategies to Get More Backlinks
Jeff Jarvis on the Rise and Fall of Marketing Dictatorships
In the video below, Jeff Jarvis speaks on social media and openness in the digital age at Pivot Conference. Jeff Jarvis at Pivotcon Jarvis touches on how the concept of private and public has changed, and outlines the positives of a new-found openness. To make his point, he highlights his own experience sharing his cancer diagnosis with the world via Twitter. Corporate … [Read more...] about Jeff Jarvis on the Rise and Fall of Marketing Dictatorships
Content Marketing Opportunities and Challenges Infographic
Content marketing has seen a meteoric rise over the last few years, not only as a leading inbound marketing strategy, but also as a new approach to online marketing in a post-Panda update world, where social media plays an increasingly important role in consumer decisions. Investing in Content Marketing According to this infographic on content marketing, budgets are expected to … [Read more...] about Content Marketing Opportunities and Challenges Infographic
Acquisition for Talent – The Death of Innovation?
Acquisitions of startups for their talent has become commonplace over the last few years. Often, the consequences of a startup’s acquisition for talent is that the founding vision or concept is hijacked, altered to fit the goals of the acquirer or abandoned all together. In the past, the acquisition market had been focused on buying startups for their underlying technology, … [Read more...] about Acquisition for Talent – The Death of Innovation?
Google Panda Update Tips – Original Engaging Content Rewarded
With the release of Google’s Panda updates, high quality and engaging content, as well as positive website metrics, have become increasingly important in determining search engine ranking. If the Panda update is a sign of the future of search, the old adage, ‘content is king‘ will be more accurate than ever. Here are 6 tips for your website, Google’s Panda Update and the … [Read more...] about Google Panda Update Tips – Original Engaging Content Rewarded