Content marketing has seen a meteoric rise over the last few years, not only as a leading inbound marketing strategy, but also as a new approach to online marketing in a post-Panda update world, where social media plays an increasingly important role in consumer decisions. Investing in Content Marketing According to this infographic on content marketing, budgets are expected to … [Read more...] about Content Marketing Opportunities and Challenges Infographic
Infographics
Content Marketing Infographic – History, Trends and Opportunities
This content marketing infographic by Junta42 highlights important moments in the history of content marketing, beginning at 42 B.C. with a translation of a cave drawing, and jumping to 1895, with John Deere’s launch of its first customer magazine. Before we start to review the history of content marketing from 1895 to present day, let’s review a few content marketing … [Read more...] about Content Marketing Infographic – History, Trends and Opportunities
Social Media Infographic: Benefit of Followers, Fans and Likes for Brands
This social media infographic by Column Five and Get Satisfaction highlights the opportunities for brands using the social networking sites Facebook and Twitter to strengthen their brands and influence consumer purchasing decisions. Social Media and Brand Influence The most compelling statistic from this infographic, based on a survey, is the report that 97.9% of respondents … [Read more...] about Social Media Infographic: Benefit of Followers, Fans and Likes for Brands
Digital Marketing Infographic: Budgets in 2011 and 2012
This digital marketing infographic by 6S Marketing presents online budgets for 2011, as well as forecasts for 2012. The information presented highlights the growing trend toward digital marketing for business in 2012. Digital Marketing Budgets According to the infographic, online only made up only 17% of marketing budgets in 2011. It projects that companies in 2012 will … [Read more...] about Digital Marketing Infographic: Budgets in 2011 and 2012
Sports and Social Media Disrupting Business as Usual Infographic
This great sports and social media infographic by GMR Marketing covers a variety of interesting facts demonstrating how social media has changed sports coverage and where people get sports news. Where People Get Sports News It is not surprising that most people get sports news on the web. Accroding to the infographic, the two most popular sources for sports news are … [Read more...] about Sports and Social Media Disrupting Business as Usual Infographic