In this segment from Standford Business School, Dana White discusses the role of social media on the growth of the UFC. According to Dana social media has played and continues to play a huge role in the UFC’s growth both in the US and in international markets. As an active users of social media platforms including Twitter Dana see the shift to instant information, … [Read more...] about Dana White, UFC and Social Media
Videos
Henry Jenkins on Participatory Culture and Online Communities
How do you harness the power and energy of online communities and participatory culture for civic and political good? That is exactly the question that Henry Jenkins raises in the video introducing the questions he is currently examining to better understand how empowered groups of individuals can make a positive impact on society. Jenkins defines participatory culture as … [Read more...] about Henry Jenkins on Participatory Culture and Online Communities
Highlights from Guy Kawasaki at Social Media Breakfast
Learn a few key insights from this highlight reel of marketing guru Guy Kawasaki’s speech at Social Media Breakfast in Auckland. During the speech Guy lays out the three qualities necessary to be enchanting in marketing, social media and life: 1. Like-ability 2. Trustworthiness 3. Competence During the speech he also emphasis the importance of a bottom up strategy as … [Read more...] about Highlights from Guy Kawasaki at Social Media Breakfast
Link Building in 2013 According to Distilled
With the rise of content marketing, infographics and sweeping changes in how Google ranks websites that occurred in 2012 it is more important than ever to be prepared and ready with a sound SEO strategy for 2013. In this video interview Distilled consultants Phil Nottingham, Hannah Smith and Craig Bradford share their insights on what 2013 has in store for link building and its … [Read more...] about Link Building in 2013 According to Distilled
Lead Nurturing: Best Practices for Content Development [Video]
In this video inbound marketing experts from Hubspot present key concepts involved in planning content for your lead nurturing campaigns. After watching this video you will have a better understanding of the sales funnel, lead nurturing and how to align your content development, sales and marketing strategy. What is Lead Nurturing? Lead nurturing is exactly what the name … [Read more...] about Lead Nurturing: Best Practices for Content Development [Video]